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Joyce Karanja

Co-head of Competition | Nairobi

Joyce-Karanja

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Contact

T: +254 20 503 1600

Overview

Joyce specialises in competition law, with a specific focus on the regimes in Kenya, East Africa and COMESA. 

Her knowledge of the African competition law landscape is highly valued by her clients, and she is ranked as a leader in this field by multiple international legal publications. Joyce is widely recognised as one of Kenya’s foremost experts in competition law. 

She provides a full range of competition and anti-trust law services including in relation to merger control, cartels and markets, abuse of dominance and other restrictive practices, dawn raid support, competition law compliance trainings and audits as well as advising on commercial arrangements such as the implications of competition law on exclusivity agreements, joint ventures and strategic alliances.  

Joyce has significant depth of experience in, and knowledge of, a variety of sectors including automotives, food and beverages, aviation, financial services to name a few. Her clients include local and international businesses operating in Africa as well as multi-national operations investing in Africa. She recently advised Hollard International (Pty) LTD, Amethis Africa Finance Ltd, James Finlay Limited and Holcim Group Services Limited on the competition law aspects of M&A transactions.

In addition, Joyce has developed good relationships with a number of competition regulators and has been involved in a number of stakeholder discussion fora in COMESA and Kenya in relation to proposed legislative amendments.

Experience

Joyce has advised:

Merger Control:

  • Hollard International in respect of the merger notification to the Fair Competition Commission, Tanzania and COMESA Competition Commission in respect of its acquisition of minority control of Hennos Holdings Limited, the APA Group’s holding company.
  • James Finlay Limited in relation to the merger control implications of acquisition of 85% of the issued share capital of James Finlay (Kenya) Limited by Browns. This involved providing merger assessment advice and preparing and submitting the merger notification to the COMESA Competition Commission.
  • Allianz Insurance Company of Kenya Limited and Jubilee Health Insurance Limited in relation to the proposed acquisition of the medical insurance business of Allianz Insurance Company of Kenya Limited by Jubilee Health Insurance Limited.
  • Vantage Mezzanine Fund IV USD Proprietary Limited, Aquasantec International Limited and KRUZ IN Limited in assisting with the merger assessment and preparation of the merger filing to obtain approval to consummate the transaction from the COMESA Competition Commission pertaining to the acquisition of joint control of Aquasantec International Limited.
  • Amethis Africa Finance Limited in relation to the sale of 28% of the shares in Ramco Plexus Ltd. to Ramco Inc.
  • Ascent Capital Holdings Limited and PROPARCO in preparing and submitting a COMESA filing in relation to the transaction. The transaction involved Bowmans advising as M&A counsel, acting for Ascent in relation to its acquisition of up to 80% of the entire issued share capital of Diani Beach Hospital which involved undertaking the due diligence process, negotiating the transaction documents and attending to the completion formalities.
  • Asahi Intecc Co. Ltd and Eldoret Hospital Limited in respect of the merger assessment, advice and handling the merger submission to the Competition Authority of Kenya in relation to the establishment of a greenfield joint venture.
  • Braeburn Schools Limited on obtaining merger approval for its proposed acquisition of the business and certain assets of Hillcrest Investments Limited.
  • General Atlantic in relation to its investment in Greenlight Planet Incorporated advising on merger control and seeking/obtaining clearances in COMESA and Tanzania.
  • IBL Limited and PROPARCO in relation to the merger notification to the COMESA Competition Commission in respect of the acquisition of control of the Harley’s Group, a leading pharmaceutical distributor. We also advised on the merger notification to the Fair Competition Commission in Tanzania.
  • IBL Limited, STOA Infra and Equator Energy in respect of the merger notification to the COMESA Competition Commission in respect of the acquisition of control of the Equator Energy group, a leading provider of commercial and industrial solar power solutions.
  • KCB Group Plc and Trust Merchant Bank S.A. in respect of the submission of the merger notification to the COMESA Competition Commission in respect of KCB’s acquisition of control of TMB.
  • KKR & Co. Inc. together with Simpson Thacher & Bartlett LLP, as local counsel pertaining to the merger submission to the Competition Authority of Kenya in relation to KKR’s acquisition of control of Simon & Schuster.
  • Kuehne + Nagel in its 100% acquisition of the issued share capital in Morgan Air and Seafreight Logistics Kenya Limited. We conducted the merger amendment and assisted in preparing the merger filings with respect to the requisite competition approvals from the Competition Authority of Kenya.
  • PAIX Holding B.V. in obtaining merger approval from the CAK in respect of an investment by the Africa50 Infrastructure Fund.
  • Shalina Healthcare Kenya Limited in relation to the acquisition of the entire issued share capital of Provexa Pharma Kenya Limited.

Trade Practices and abuse of buyer power:

  • Various local and global payment service providers on compliance with competition regulation under Kenyan and COMESA competition regimes.
  • Defending steel manufacturers in cartel investigations by the Competition Authority of Kenya (CAK), resulting in successful settlements.
  • A pan-African pharmaceutical services provider in respect of an excessive pricing investigation initiated by the COMESA Competition Commission.
  • A technology service provider with respect to an investigation into pricing in the digital ride-hailing industry.
  • Kenya Airways Plc in obtaining exemptions from the CAK with respect to a strategic cooperation agreement with Tanzania’s Precision Air.
  • Defending a leading Kenyan retailer in respect of an abuse of buyer power investigation by the CAK.
  • A global shipping and agri-processing conglomerate on competition concerns arising from its shipping and logistics agreements in Kenya.
  • A global internet platform operator on the competition concerns relating to its operation of a subsea internet cable.
  • Various international airlines in obtaining competition regulatory approval in Kenya and COMESA in respect of proposed airline alliances.
  • East Africa Cement Producers Association in relation to a restrictive trade practice investigation conducted by the Competition Authority of Kenya.
  • Basco Products Limited relating to a dawn raid and cartel investigations conducted by the Competition Authority of Kenya.

Consumer Protection:

  • KCB Bank Kenya Limited on various consumer protection matters and regulatory engagements with the CAK.
  • Broadway Bakery Limited in relation to consumer protection investigations by the CAK relating to disclosure of information on products.
  • A leading maize miller in successfully responding to investigations by the CAK regarding product packaging and compliance with applicable consumer protection standards.

Market Inquiries and Investigations:

  • Representing a leading transportation solutions platform with respect to the Online Food and Groceries Delivery Platform Market Inquiry conducted by the CAK.
  • Various industry stakeholders in responding to and addressing the implications arising from the CAK’s Animal Feeds Sector Inquiry in 2024.
  • Various clients in respect of the Digital Lenders Market Inquiry Consumer Survey Report 2020 conducted by the CAK.

Awards

  • Joyce has been ranked in the new Spotlight Table by Chambers Global for her work in Competition/ Antitrust for five consecutive years (2021- 2026) as well as in Band 3 for Corporate/ M&A (2018-2020) and in Band 4 for the same category (2015-2017) and again in 2021.
  • Joyce was featured as one of only three women in Africa for her work in the competition space by Global Competition Review, 2021 and in 2016 she was also featured as one of only two Bowmans partners.
  • IFLR1000’s Financial and Corporate Guide rated Joyce as a Highly Regarded Lawyer for her work in Capital Markets, Banking and M&A, particularly within the Real estate sector, for six consecutive years (2020-2025) and for three consecutive years prior to that, as a Rising Star (2016-2019).
  • In the Business Daily, a regional newspaper, Joyce was lauded as a Top 40 Under 40 lawyer.

‘Joyce Karanja provided very high-level service, it was basically excellent.’ – Chambers and Partners, 2025

‘Joyce Karanja is great. She is very available, which is very commendable.’ – Chambers and Partners, 2025

AREA OF EXPERTISE

Qualifications

Education

  • LLM, University of London (Queen Mary), UK
  • LLB (Hons), University of Luton (now the University of Bedfordshire), UK
  • Legal Practice Course (LPC) from the College of Law, London, UK
  • Postgraduate Diploma in Law (PgDL) from the Kenya School of Law (KSL), Nairobi, Kenya

Professional Memberships

  • Law Society of Kenya
  • International Bar Association

INSIGHTS

Kenya: OECD Peer Reviews of Competition Law and Policy Kenya: Failing to disassociate from cartel conduct breaches competition law East Africa: Mandatory merger notification regime comes into effect on 1 November 2025 Kenya: Dealmakers, take note – COMESA–EACCA pact signals a new era of regional competition regulation Africa: Bowmans Africa Competition Law Conference 2025 Africa: Evolving competition law regimes – continental, regional and national developments Kenya: Competition Authority launches fertilizer sector market inquiry Kenya: Competition Authority of Kenya enters into settlement agreement with Mogo Auto Kenya: Competition (Amendment) Bill, 2024 – A new chapter in competition law enforcement Kenya: High Court issues its decision in the abuse of buyer power case against Carrefour Kenya: Competition authority publishes final consolidated administrative remedies and settlement guidelines COMESA: Amendments to the COMESA Competition Regulations Harnessing Africa’s free trade agenda – AfCFTA Protocol on Trade in Services Kenya: Competition authority launches animal feeds sector inquiry Harnessing Africa’s free trade agenda – AfCFTA Protocol on Competition COMESA: Competition Commission partially prohibits AkzoNobel’s acquisition of Kansai Plascon Kenya: Competition Authority of Kenya imposes record-high penalties on the steel sector Kenya: Competition Authority of Kenya settles with Unilever over abuse of buyer power allegations The International Comparative Legal Guides: Foreign Direct Investment Regimes 2023 – Eastern and Southern Africa Hospitality Series: Acquisition of Hotel Assets The International Comparative Legal Guide: Foreign Direct Investment Regimes 2022 – Third Edition: East and Southern African Chapter Kenya: Competition Authority of Kenya issues a reminder to professional associations to avoid setting minimum fees/prices A new dawn for the buyer-supplier relationship in Kenya Kenya: Competition tribunal issues first decision on abuse of buyer power – Part II Kenya: Competition Tribunal issues first decision on abuse of buyer power Kenya: Competition Authority of Kenya launches Informants Reward Scheme A new chapter for merger control in Kenya Kenya’s Competition Tribunal’s Debut Review Application Kenya Competition (General) Rules, 2019 and Merger Threshold Guidelines in effect South Africa: Saving jobs is a priority for African competition authorities Kenya: Automation of processes at the Companies Registry Kenya: Strengthening competition regulation but leaving grey areas South Africa: Two Bowmans partners listed in Global Competition Review’s Women in Antitrust Report 2016 Kenya: Competition Authority flexes its muscles Restrictive trade practices under Kenyan law

Overview

Joyce specialises in competition law, with a specific focus on the regimes in Kenya, East Africa and COMESA. 

Her knowledge of the African competition law landscape is highly valued by her clients, and she is ranked as a leader in this field by multiple international legal publications. Joyce is widely recognised as one of Kenya’s foremost experts in competition law. 

She provides a full range of competition and anti-trust law services including in relation to merger control, cartels and markets, abuse of dominance and other restrictive practices, dawn raid support, competition law compliance trainings and audits as well as advising on commercial arrangements such as the implications of competition law on exclusivity agreements, joint ventures and strategic alliances.  

Joyce has significant depth of experience in, and knowledge of, a variety of sectors including automotives, food and beverages, aviation, financial services to name a few. Her clients include local and international businesses operating in Africa as well as multi-national operations investing in Africa. She recently advised Hollard International (Pty) LTD, Amethis Africa Finance Ltd, James Finlay Limited and Holcim Group Services Limited on the competition law aspects of M&A transactions.

In addition, Joyce has developed good relationships with a number of competition regulators and has been involved in a number of stakeholder discussion fora in COMESA and Kenya in relation to proposed legislative amendments.

Experience

Joyce has advised:

Merger Control:

  • Hollard International in respect of the merger notification to the Fair Competition Commission, Tanzania and COMESA Competition Commission in respect of its acquisition of minority control of Hennos Holdings Limited, the APA Group’s holding company.
  • James Finlay Limited in relation to the merger control implications of acquisition of 85% of the issued share capital of James Finlay (Kenya) Limited by Browns. This involved providing merger assessment advice and preparing and submitting the merger notification to the COMESA Competition Commission.
  • Allianz Insurance Company of Kenya Limited and Jubilee Health Insurance Limited in relation to the proposed acquisition of the medical insurance business of Allianz Insurance Company of Kenya Limited by Jubilee Health Insurance Limited.
  • Vantage Mezzanine Fund IV USD Proprietary Limited, Aquasantec International Limited and KRUZ IN Limited in assisting with the merger assessment and preparation of the merger filing to obtain approval to consummate the transaction from the COMESA Competition Commission pertaining to the acquisition of joint control of Aquasantec International Limited.
  • Amethis Africa Finance Limited in relation to the sale of 28% of the shares in Ramco Plexus Ltd. to Ramco Inc.
  • Ascent Capital Holdings Limited and PROPARCO in preparing and submitting a COMESA filing in relation to the transaction. The transaction involved Bowmans advising as M&A counsel, acting for Ascent in relation to its acquisition of up to 80% of the entire issued share capital of Diani Beach Hospital which involved undertaking the due diligence process, negotiating the transaction documents and attending to the completion formalities.
  • Asahi Intecc Co. Ltd and Eldoret Hospital Limited in respect of the merger assessment, advice and handling the merger submission to the Competition Authority of Kenya in relation to the establishment of a greenfield joint venture.
  • Braeburn Schools Limited on obtaining merger approval for its proposed acquisition of the business and certain assets of Hillcrest Investments Limited.
  • General Atlantic in relation to its investment in Greenlight Planet Incorporated advising on merger control and seeking/obtaining clearances in COMESA and Tanzania.
  • IBL Limited and PROPARCO in relation to the merger notification to the COMESA Competition Commission in respect of the acquisition of control of the Harley’s Group, a leading pharmaceutical distributor. We also advised on the merger notification to the Fair Competition Commission in Tanzania.
  • IBL Limited, STOA Infra and Equator Energy in respect of the merger notification to the COMESA Competition Commission in respect of the acquisition of control of the Equator Energy group, a leading provider of commercial and industrial solar power solutions.
  • KCB Group Plc and Trust Merchant Bank S.A. in respect of the submission of the merger notification to the COMESA Competition Commission in respect of KCB’s acquisition of control of TMB.
  • KKR & Co. Inc. together with Simpson Thacher & Bartlett LLP, as local counsel pertaining to the merger submission to the Competition Authority of Kenya in relation to KKR’s acquisition of control of Simon & Schuster.
  • Kuehne + Nagel in its 100% acquisition of the issued share capital in Morgan Air and Seafreight Logistics Kenya Limited. We conducted the merger amendment and assisted in preparing the merger filings with respect to the requisite competition approvals from the Competition Authority of Kenya.
  • PAIX Holding B.V. in obtaining merger approval from the CAK in respect of an investment by the Africa50 Infrastructure Fund.
  • Shalina Healthcare Kenya Limited in relation to the acquisition of the entire issued share capital of Provexa Pharma Kenya Limited.

Trade Practices and abuse of buyer power:

  • Various local and global payment service providers on compliance with competition regulation under Kenyan and COMESA competition regimes.
  • Defending steel manufacturers in cartel investigations by the Competition Authority of Kenya (CAK), resulting in successful settlements.
  • A pan-African pharmaceutical services provider in respect of an excessive pricing investigation initiated by the COMESA Competition Commission.
  • A technology service provider with respect to an investigation into pricing in the digital ride-hailing industry.
  • Kenya Airways Plc in obtaining exemptions from the CAK with respect to a strategic cooperation agreement with Tanzania’s Precision Air.
  • Defending a leading Kenyan retailer in respect of an abuse of buyer power investigation by the CAK.
  • A global shipping and agri-processing conglomerate on competition concerns arising from its shipping and logistics agreements in Kenya.
  • A global internet platform operator on the competition concerns relating to its operation of a subsea internet cable.
  • Various international airlines in obtaining competition regulatory approval in Kenya and COMESA in respect of proposed airline alliances.
  • East Africa Cement Producers Association in relation to a restrictive trade practice investigation conducted by the Competition Authority of Kenya.
  • Basco Products Limited relating to a dawn raid and cartel investigations conducted by the Competition Authority of Kenya.

Consumer Protection:

  • KCB Bank Kenya Limited on various consumer protection matters and regulatory engagements with the CAK.
  • Broadway Bakery Limited in relation to consumer protection investigations by the CAK relating to disclosure of information on products.
  • A leading maize miller in successfully responding to investigations by the CAK regarding product packaging and compliance with applicable consumer protection standards.

Market Inquiries and Investigations:

  • Representing a leading transportation solutions platform with respect to the Online Food and Groceries Delivery Platform Market Inquiry conducted by the CAK.
  • Various industry stakeholders in responding to and addressing the implications arising from the CAK’s Animal Feeds Sector Inquiry in 2024.
  • Various clients in respect of the Digital Lenders Market Inquiry Consumer Survey Report 2020 conducted by the CAK.

Awards

  • Joyce has been ranked in the new Spotlight Table by Chambers Global for her work in Competition/ Antitrust for five consecutive years (2021- 2026) as well as in Band 3 for Corporate/ M&A (2018-2020) and in Band 4 for the same category (2015-2017) and again in 2021.
  • Joyce was featured as one of only three women in Africa for her work in the competition space by Global Competition Review, 2021 and in 2016 she was also featured as one of only two Bowmans partners.
  • IFLR1000’s Financial and Corporate Guide rated Joyce as a Highly Regarded Lawyer for her work in Capital Markets, Banking and M&A, particularly within the Real estate sector, for six consecutive years (2020-2025) and for three consecutive years prior to that, as a Rising Star (2016-2019).
  • In the Business Daily, a regional newspaper, Joyce was lauded as a Top 40 Under 40 lawyer.

‘Joyce Karanja provided very high-level service, it was basically excellent.’ – Chambers and Partners, 2025

‘Joyce Karanja is great. She is very available, which is very commendable.’ – Chambers and Partners, 2025

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Our specialist practitioners share their knowledge and insights into a range of legal issues through various public speaking engagements, publications and media interactions. Subscribe to our legal updates to keep abreast of new developments.

Flight and Transfer Information

Departing flight to King Shaka Airport
SAA SA555 25 March 2026 13:40-14:50 OR Tambo to Durban
Transfer details: A shuttle has been arranged to transport you to the hotel, look out for the Bowmans welcome upon arrival.

Return flight
SAA SA546 28 March 2026 11:00-12:10 Durban to OR Tambo
Transfer details: A shuttle has been arranged to transport you to the airport from the hotel reception.