IS YOUR ADVERTISING CAMPAIGN GETTING RED CARPET TREATMENT? ARE YOU SEEING RED OVER YOUR COMPETITORS’ ADVERTISING CAMPAIGNS?

The Final Appeal Committee of the Advertising Standards Authority recently handed down a decision in favour of Henkel, the manufacturer and distributer of the famous red household glue stick, PRITT. Earlier this year, Henkel lodged a competitor complaint at the ASA against Trefoil’s AMOS glue stick packaging on the basis that its recent adoption of the colour red and various character devices as part of its glue stick packaging amounted to a contravention of the ASA Code.